Connections - Feb. 19, 2009: What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Huge and Ben Fullerton of IDEO talk with Lunar’s Gretchen Anderson about service design.
http://iconocast.typepad.com/iconocast/2009/02/what-makes-a-great-service.html
Connections - Feb. 19, 2009: What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Huge and Ben Fullerton of IDEO talk with Lunar’s Gretchen Anderson about service design.
http://iconocast.typepad.com/iconocast/2009/02/what-makes-a-great-service.html
Service design is a new discipline which focuses on understanding what customers want, then designing services which meet their needs. Sound familiar? Web designers have focused on user-centred design for years to create websites and applications that are user friendly.
Service design is well established in Europe and North America and there’s already a handful of Australian businesses offering service design. What is it? Does experience in designing for screen interaction translate to designing services too? Will service design be the next big thing? Suze offers insight by drawing on her years of experience as a UX designer and researcher. She shows how service design might fit into your business in the future, who you might pitch it to, and what sort of skills you might need to deliver service design.
http://www.webdirections.org/resources/suze-ingram-would-you-like-service-design-with-that/
A couple of years ago we decided that our vision at Optimal Usability was to help transform New Zealand organisations into providers of world-class customer experiences. We quickly came to the conclusion that world-class experience is almost always across channels, and while we had done lots of projects with different channels, very few were about researching and designing the end-to-end experience.
This was about the same time that service design was gaining some currency as an umbrella term for cross-channel customer experience.
We figured that we really needed to bone up on what service design was, and how it applied to what we did. The resulting journey took us 3 years and we discovered a lot about how to “learn service design”. Some innovative approaches included spending 3 months doing service design on ourselves, interviewing CEOs of service design companies and conducting internal knowledge sharing sessions.
In this presentation I’ll share our journey, our lessons and our mistakes; and give you some ideas that you can try.
Presented by Trent Mankelow
http://www.uxaustralia.com.au/servicedesign-2012/how-to-teach-yourself-service-design