Duane Bray, a partner at the design and innovation consultancy IDEO, and Robert Lenne, an Interaction Designer also from IDEO, share their vision for the future of the book. Could linking discussions and connecting readers change the way we experience our favorite stories?
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CEO, IDEO; Author, Change By Design
One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don’t simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing.
This program was recorded in front of a live audience at the Commonwealth Club of California on November 9, 2009