How individuals and groups can maintain some shred of dignity and support themselves by creating ad and sponsorship programs that benefit and respect publishers, readers and advertisers. Presented by John Gruber of Daring Fireball and Jim Coudal of Coudal Partners and The Deck Network.
Also huffduffed as…
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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John Gruber & Jim Coudal: Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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John Gruber & Jim Coudal: Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom (MP3)
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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How to Lose the Race to the Bottom in Online Advertising
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom (MP3)
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John Gruber and Jim Coudal
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Online Advertising: Losing the Race to the Bottom
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How to Lose the Race to the Bottom in Online Advertising
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom (MP3)
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download
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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John Gruber of Daring Fireball and Jim Coudal of Coudal Partners
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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How to Lose the Race to the Bottom in Online Advertising
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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Online Advertising: Losing the Race to the Bottom
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SXSW Interactive 2010: CMS Admin. UX Gateway to Heaven or Hell
From http://my.sxsw.com/node/4980
With so many different people using Content Management Systems there should be a best practice, intuitive user experience for the admin. So why do Drupal, Joomla, Wordpress and others do it so differently? Take an inside look at the UX process used in developing some of the leading CMS admins.
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SXSW Interactive 2010: Bringing it All Back Home: CMS Communities
From http://my.sxsw.com/node/4961
When you adopt a Web content management platform, you’re not just getting the software, you’re also becoming part of a community that develops, uses, and supports it. With the help of representatives from the Drupal and SharePoint communities, we’ll explore how different CMS communities are structured and operate, and the impact that they have on the experience of using that software.
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Help Save SXSW from Marketer Douchebaggery - SXSWi 2011
Is SXSWi in danger of being ruined by the influx of marketers to the conference? Coming off of SXSWi 2010, Jolie O’Dell struck a cord with her post WHY SXSW SUCKS "Too many people, not enough tech… dodging and evading these shallow douchebags… only to find swarms of douchebags showing up an hour or so after the location is made known…" We’re bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the tech/creator side and the marketer side make up the panel. We’re aiming to land on solutions - this isn’t meant to be bitch session. How can we address the challenges of a changing audience and optimize the conference for interactions that are valuable? Are some social ground rules called for? What will the audience for SXSWi 2015 look like? Can we envision how it could kick ass? This isn’t a challenge unique to SXSW. Most communities struggle similarly to adapt and build value. How can we learn from their mistakes and solutions? The SXSW conference is as resilient as its participants — show up and help #saveSXSW.
