[Podcast] Episode #7: Ryan Singer on the 37signals design process on Huffduffer

[Podcast] Episode #7: Ryan Singer on the 37signals design process

Huffduffed by mzslater on June 29th, 2010

"Ryan Singer, who manages 37signals’ products and leads the design team, talks about the company’s design process. He discusses how the design team works with each other and collaborates with programmers. He gives advice to other design/development teams on how to work together smoothly. …" http://37signals.com/svn/posts/2135-podcast-episode-7-ryan-singer-on-the-37signals-design-process

Possibly related…

Bootstrapping Lessons From 37 Signals — The Jason Fried Interview

Over a million people use the web-based applications that 37 Signals built. Many of them are paying customers. So I called up the company’s co-founder, Jason Fried, and asked him to teach us how 37 Signals does it.

Here are some of my notes from the interview.

You don’t need money

Lack of money, Jason says, forces you to focus on building something that works. It forces you to find ways to earn money, instead of amusing yourself with projects that are just fun or interesting.

Become a teacher

Teaching is 37 Signals’s marketing. It’s what get helped them build the audience that uses their products and generates their revenue. Jason says his company thinks like the top chefs who know that teaching on TV enhances their reputation and builds a following.

Get a voice

37 Signals has one of the most respected blogs in the business, but you don’t have to be a blogger you just need a voice. Find your medium—audio, video, whatever—and let your voice be heard.

Charge for subscriptions

Too many internet entrepreneurs are afraid to charge their users. If 37 Signals didn’t get any new users this month, it would still have revenues because its business is built on a subscription fee.

Be well-rounded

37 Signals hires people who are more than "just programmers," or "just designers," or "just" anything else. Jason says that people who cultivate non-work interests can bring in new ideas can bring in new ideas from outside their industries.

download

Tagged with mixergy

—Huffduffed by grattucker 3 years ago

The Pipeline 3: Jason Fried

Dan Benjamin interviews Jason Fried, co-founder of 37 Signals, the company behind Basecamp, Campfire, Highrise, Backpack, and the author of a new book, REWORK.

Topics include big vs. small, fear of success, turning points, solving universal problems, if investment and success has affected the company and how it’s evolved over 10 years, the “37 Signals culture” and mindset (like spending only one day a week in the office), and finding design inspiration in nature.

download

—Huffduffed by dobata 3 years ago

The Pipeline #3: Jason Fried

Dan Benjamin interviews Jason Fried, co-founder of 37 Signals, the company behind Basecamp, Campfire, Highrise, Backpack, and the author of a new book, REWORK. Topics include big vs. small, fear of success, turning points, solving universal problems, if investment and success has affected the company and how it’s evolved over 10 years, the “37 Signals culture” and mindset (like spending only one day a week in the office), and finding design inspiration in nature.

download

—Huffduffed by benhobden 2 years ago

Also huffduffed as…

Possibly related…