Relly Annett-Baker – All the small things | Web Directions

Huffduffed by mreidsma on July 16th, 2012

Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.

http://www.webdirections.org/resources/relly-annett-baker-all-the-small-things/

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