The games industry has cracked it: the holy grail of stickiness. Games’ inherent playfulness has built Pong from a bedroom coder’s conundrum into a multi-billion dollar industry. But ask a game designer about the human-computer interaction or the user interface design in their AAA title, and they’ll think you’ve gone mad.
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Why Does Music Provoke Emotion? — A well-crafted piece of music can bring us to incredible highs and crushing lows, sometimes within the same song. Why does music affect humans this way? Join Chuck, Josh and special guest cellist Ben Sollee as they get to the bottom of music and emotion.
In this podcast, we speak with Aarron Walter, user experience design lead at MailChimp, about designing for emotion.
Aarron talks about why and how MailChimp aimed not just for usable, but for a pleasurable user experience. We also discuss what’s fuelled the emergence of emotional design, risks with emotional design and why emotional design should be led by the UX team.
We also talk about what we can expect from Aarron’s exciting new book, ‘Designing for Emotion’. You can download an example of the design persona we discuss over at Aarron’s blog.
Aarron Walter, user experience designer (http://aarronwalter.com/)
‘Designing for Emotion’ (http://www.abookapart.com/products/designing-for-emotion)
Design Persona (http://aarronwalter.com/design-personas/)