SXSW: Writing Workshop with @BettyDraper: Saying It Short

Huffduffed by morrowplanet on April 25th, 2011

Helen Klein Ross presentation from SXSW 2011.

In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary—including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."

http://schedule.sxsw.com/events/event_IAP7579

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  1. SXSW: Writing Workshop with @BettyDraper: Saying It Short

    —Huffduffed by quepol on April 22nd, 2011

  2. SXSW: Writing Workshop with @BettyDraper: Saying It Short

    —Huffduffed by briansuda on April 22nd, 2011

  3. SXSW: Writing Workshop with @BettyDraper: Saying It Short

    —Huffduffed by mikeboas on April 21st, 2011

  4. SXSW: Writing Workshop with @BettyDraper: Saying It Short

    —Huffduffed by irkman on May 11th, 2011

  5. SXSW: Writing Workshop with @BettyDraper: Saying It Short

    —Huffduffed by markhulme on April 23rd, 2011

  6. SXSW: Writing Workshop with @BettyDraper: Saying It Short

    —Huffduffed by curtisj44 on May 28th, 2011

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