Roger Martin: The Design of Business

Huffduffed by misskedi on October 27th, 2010

The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.

Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design. Date: Thu, 12 Nov 2009 00:00:00 -0800 Location: New York, NY, Wollman Hall, New School Program and discussion: http://fora.tv/2009/11/12/Roger_Martin_The_Design_of_Business

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  1. Roger Martin: The Design of Business

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  2. Roger Martin: The Design of Business

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  3. Roger Martin: The Design of Business

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  5. Roger Martin: The Design of Business

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  6. Roger Martin: The Design of Business

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