In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form — the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.
This conversation offers tips and tricks that will help you make the most of SXSW or any other tech event. You’ll learn what actions and behaviors to avoid so you don’t get tagged as "doing it wrong". Get advice on business card etiquette, how to meet new people, navigate tech events, and have fun without being "that guy/gal".
Panel from SXSW 2011.
What are the ingredients that make for a meme-able idea? What’s the best way for brands to activate and engage online communities?
SXSW 2011 presentation by Matthew Inman, the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com).