Journalism’s future hinges on one thing, and it’s not content, readers or devices. It’s money. Producing stories, no matter what the form, takes money, and now journalists and media entrepreneurs alike must figure out how to make a product that serves the public and meets the bottom line. Our collection of editors, designers and entrepreneurs will talk about getting past any misgivings about the business side of journalism, and thinking creatively about products, events and partnerships off news.
This conversation offers tips and tricks that will help you make the most of SXSW or any other tech event. You’ll learn what actions and behaviors to avoid so you don’t get tagged as "doing it wrong". Get advice on business card etiquette, how to meet new people, navigate tech events, and have fun without being "that guy/gal".
Panel from SXSW 2011.
What are the ingredients that make for a meme-able idea? What’s the best way for brands to activate and engage online communities?
SXSW 2011 presentation by Matthew Inman, the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com).