The amazing author Warren Ellis is on the podcast! He talks about his new book Gun Machine, coming up with ideas for his novels, and the monster that is social networking!
http://www.nerdist.com/2013/01/nerdist-podcast-warren-ellis/
Tagged with “media”
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NERDIST PODCAST: WARREN ELLIS
Tagged with warren ellis podcast british novel writing social media nerdist
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Terence McKenna: Riding the Range with Marshall McLuhan
The other night, iTunes DJ threw up an old Terence McKenna talk about Marshall McLuhan, called RIDING THE RANGE WITH MARSHALL McLUHAN – hey, here’s an mp3 of that talk – and I found myself thinking about him for the first time in years.
Tagged with marshall mcluhan media terance mckenna lecture warren ellis
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On the Media: will the internet deliver us or destroy us?
A special, live broadcast of On the Media. Brooke, Bob, Ethan Zuckerman and other guests on the question: will the internet deliver us or destroy us?
Tagged with on the media ray kurzweil singularity google semantic web
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SXSW: Social Media Mythbusters
Presentation by Peter Kim at SXSW 2011.
The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don’t need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn’t work now, and what companies need to be thinking about now in order to create and capture value from social business.
Tagged with sxsw peter kim social media
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SXSW: Are Internet Consumers Killing Online Creativity?
Andrew Keen presentation from SXSW 2011.
The Internet is increasingly portrayed as an instrument of consumer power, giving them enormous rights in terms of accessing content, mostly for free, often illegally. But have we inadvertently created a "cult of the consumer" in which the rights of a professional creative class have been disregarded? If the Internet is to mature as a viable media platform for paid content, do we need to calibrate our values and assumptions so that the rights of professional creators are held in as much regard as the rights of consumers?
Tagged with sxsw marketing social media andrew keen
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SXSW: Zombies Must Eat: How Genre Communities Make Money
SXSW 2011 presentation by KW Low of Dread Central and Skot Leach of Lost Zombies.
Genre communities particularly the horror-themed ones are increasing seen by the entertainment industry as an important audience segment to market to. The success of 2009’s Paranormal Activity can be attributed to this loyal and vocal community that used social media tools to share their passions with everyone else. Because of this additional marketing focus by the entertainment industry, there are even more opportunities now for horror genre community sites to get a piece of the marketing dollars. But then, which comes first, the community or the revenue? The panelists will describe how their companies found their target audience and what they did to generate revenue while keeping true to their audience, hence maintaining their loyalty. While the panelist will be talking from their experiences in the horror genre, the same methods can replicated to foster loyal communities in other genres and to make money there too.
Tagged with dread central lost zombies kw low skot leach sxsw horror movies media websites
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SXSW: Writing Workshop with @BettyDraper: Saying It Short
Helen Klein Ross presentation from SXSW 2011.
In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary—including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
Tagged with writing helen klein ross sxsw social media twitter
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SXSW: Metrics for Social Media: The Net Promoter Score
Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.
Tagged with social media sxsw mark krupinski jeremy hilton