mikeboas / tags / marketing

Tagged with “marketing” (7) activity chart

  1. SXSW 2012: Make a BTS Web Series and Survive

    Join the filmmakers of Rising from Ashes, the subjects of BTS, for a discussion on the power of a behind the scenes web series to support your film. What happens when you stop marketing and use the medium to inspire and educate?

    Zacuto Films presents “BTS” a new web series that goes behind-the-scenes to document the making of a film. In this ""Documentary About Making Documentaries,” the Zacuto Films production team travels to Rwanda to follow Director T.C. Johnstone, Producer Greg Kwedar and their entire film crew during the last 18-days of filming “Rising From Ashes: a film about Rwandan’s first national cycling team.” The new webisodic series “bts” produced by Steve Weiss, Jens Bogehegn, Scott Lynch and Greg Kwedar captures the moments, the misses and what it really takes to put a film together. “There’s intense logistics,” says Kwedar. “There are motorcycles, follow-vehicles, helicopters and camera guys riding backwards on motorcycles.” BTS: making two separate films, on one location.

    http://schedule.sxsw.com/2012/events/event_FP990310

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    —Huffduffed by mikeboas 12 months ago

  2. SXSW: Old Spice Resurrected: How Aging Icon Pwned Internet

    Panel from SXSW 2011.

    What are the ingredients that make for a meme-able idea? What’s the best way for brands to activate and engage online communities?

    http://schedule.sxsw.com/events/event_IAP8259

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    —Huffduffed by mikeboas 2 years ago

  3. SXSW: The Art of Enchantment

    SXSW 2011 presentation by Guy Kawasaki.

    Worldwide introduction of Guy’s new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.

    http://schedule.sxsw.com/events/event_IAP5618

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    —Huffduffed by mikeboas 2 years ago

  4. SXSW: Are Your Customers a Crowd or a Community?

    Presentation by Thomas Knoll at SXSW 2011.

    The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. But you are different. You understand there is a difference between fans and family. Let’s get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.

    http://schedule.sxsw.com/events/event_IAP7257

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    —Huffduffed by mikeboas 2 years ago

  5. SXSW: Are Internet Consumers Killing Online Creativity?

    Andrew Keen presentation from SXSW 2011.

    The Internet is increasingly portrayed as an instrument of consumer power, giving them enormous rights in terms of accessing content, mostly for free, often illegally. But have we inadvertently created a "cult of the consumer" in which the rights of a professional creative class have been disregarded? If the Internet is to mature as a viable media platform for paid content, do we need to calibrate our values and assumptions so that the rights of professional creators are held in as much regard as the rights of consumers?

    http://schedule.sxsw.com/events/event_IAP7344

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    —Huffduffed by mikeboas 2 years ago

  6. SXSW: MicroMarketing: Get Big Results by Thinking and Acting Small

    Greg Verdino presentation from SXSW 2011.

    In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.

    http://schedule.sxsw.com/events/event_IAP000451

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    —Huffduffed by mikeboas 2 years ago

  7. SXSW: Viral Marketing with The Oatmeal

    SXSW 2011 presentation by Matthew Inman, the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com).

    http://schedule.sxsw.com/events/event_IAP5551

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    —Huffduffed by mikeboas 2 years ago