Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.
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John Jameson, Shani Hilton: “Blogs, Lulz and Tweets - Social Media Comes to Princeton” - October 14, 2009
Lunch ‘n Learn presentation: More traffic comes to Princeton.edu from Facebook, Wikipedia, College Confidential, FARK, and StumbleUpon than any mainstream media news site. Controlling Princeton’s image on these social media sites is not always possible, but joining the conversation often is. Using examples from our institutional presence as well as faculty presence on the social Web, we will explore the role social media can take in a strategic communications plan. For departments and individuals considering establishing or expanding a presence on the social Web, we will review the considerations that should be addressed before taking the plunge. We believe asking the right questions will save time and increase your impact. We will discuss who the audience is and what they expect, comment moderation policies, correctly incorporating University Web policy, and potential legal pitfalls. Speaker Bios: Shani Hilton and John Jameson chair the Social Media SPIN committee, which consists of campus communicators leading departmental and institutional social media initiatives. Hilton and Jameson work in the Office of Communications, to which they bring 9 years of professional experience and 826 Facebook friends. More info: http://blogs.princeton.edu/itsacademic/2009/10/blogs_lulz_and_tweets_social_media_comes_to_princeton.html
Mark Pesce talks about the explosion of communication opportunities that social media has created.
He explores the power of the social media platform and how we can use it to amplify our creative and connective capabilities.
Mark is a futurist, inventor, writer, teacher and co-inventor of Virtual Reality Modelling Language. He is also the author of five books and many papers on the future of technology.
Presentation by Peter Kim at SXSW 2011.
The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don’t need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn’t work now, and what companies need to be thinking about now in order to create and capture value from social business.