SXSW 2011 presentation by Matthew Inman, the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com).
Also huffduffed as…
SXSW 2011 presentation by Guy Kawasaki.
Worldwide introduction of Guy’s new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.
Greg Verdino presentation from SXSW 2011.
In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.
Today we talk about the psychology behind online marketing
* What is meant by psychotactics? * Is marketing really psychology in disguise? * Is it a case of expressing your psychology or connecting with customers psychology? * What is the psychology behind successful websites? * How to use a filtering style of questioning to understand your business. * How to create engaging articles for customers? * How to find inspiration for writing articles? * When you write for brand engagement - are you writing for yourself or others? * Why strategy is not critical to success!