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Tagged with “decisions”
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TWiST #30 with Annie Duke
Tagged with twist annie duke entrepreneur poker psychology decisions
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The Science of Decision-Making
Paper or plastic? Steak or salmon? Stay or go? Every day, we make thousands of decisions, most minor, some major. But how does your brain make the choice? In this hour, we’ll take a look at the science of decision making. Can your genes influence split second decisions? And how do your emotions influence the way you decide?
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Jonah Lehrer: The Decisive Moment
Jonah Lehrer is editor-at-large for Seed Magazine and a contributing editor at NPR`S Radio Lab.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we blink and go with our gut. But as scientists break open the minds black box with the latest tools of neuroscience, theyre discovering this is not how the mind works.
Jonah Lehrer, author and editor-at-large for Seed Magazine, suggests that our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.