Grid sys tems have been used in print design, archi tec ture and inte rior design for gener a tions. Now, on the web, the same rules of grid sys tem com po si tion and usage no longer apply. Content is viewed in many ways; from RSS feeds to email. Content is viewed on many devices; from mobile phones to lap tops. Users can manip u late the browser, they can remove con tent, resize the can vas, resize the type faces. A designer is no longer in con trol of this pre sen ta tion. So where do grid sys tems fit in to all that?
Tagged with “web directions atmedia” (2)
Microcopy is the ninja of online con tent. Fast, furi ous and deadly, it has the power to make or break your online busi ness, to kill or stay your foes. It’s a sen tence, a con firma tion, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a call ing card. If it does its job your cus tomer may never notice it was there.