What Were You Thinking? SETI 20 Oct 08

Say what you mean. That’s difficult, if you don’t know what you’re thinking. But the neuromarketers do, and they’ll be happy to tell Madison Avenue what’s on your mind. Discover why this marketing strategy is wired for success.

Also, Steven Pinker on how language reveals private thoughts as well as why the big-brained Homo neanderthalensis couldn’t out-compete Homo sapiens. And, we tease your gray matter with the "Monty Hall Problem." Guests:

* Steven Pinker - Psychologist, Harvard University and author, most recently, of The Stuff of Thought: Language as a Window into Human Nature
* A. K. Pradeep - Founder and Chief Executive Officer of Neurofocus in Berkeley, California
* Quentin Baldwin - Client Services Engineer at Neurofocus
* Richard Klein - Paleoanthropologist at Stanford University
* Deborah Bennett - Mathematician at New Jersey City University


Also huffduffed as…

  1. Are We Alone - What Were You Thinking?

    —Huffduffed by Clampants on October 28th, 2008

  2. Are We Alone - What Were You Thinking?

    —Huffduffed by adactio on October 28th, 2008

  3. Are We Alone - What Were You Thinking?

    —Huffduffed by omar on February 8th, 2009

  4. Are We Alone - What Were You Thinking?

    —Huffduffed by hennievankuijeeren on January 17th, 2010

  5. Are We Alone - What Were You Thinking?

    —Huffduffed by papei on June 19th, 2011

Possibly related…

  1. Steven Pinker on Desert Island Discs

    Steven Pinker, cognitive psychologist and writer, is interviewed by Kirsty Young for Desert Island Discs.


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  2. The Stuff of Thought: Language as a window into human nature

    With Steven Pinker, Johnstone Family Professor in the Department of Psychology at Harvard University.

    Chair: Matthew Taylor, chief executive, RSA

    For Steven Pinker, the brilliance of the mind lies in the way it uses just two processes to turn the finite building blocks of our language into infinite meanings. The first is metaphor: we take a concrete idea and use it as a stand-in for abstract thoughts. The second is combination: we combine ideas according to rules, like the syntactic rules of language, to create new thoughts out of old ones.

    How can a choice of metaphors start a war, impeach a president, or win an election? How does a mind that evolved to think about rocks and plants and enemies think about love and physics and democracy? How do we control the amount of information that we absorb? And what good does this actually do us?

    Join Steven Pinker as he tries to answer these questions and many more, unlocking the hidden workings of our thoughts, our emotions and our social relationships and showing us that language really can tell us unexpected and fascinating things about ourselves.

    From: http://www.thersa.org/events/audio-and-past-events/the-stuff-of-thought-language-as-a-window-into-human-nature

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