Every habit-forming activity follows the same behavioral and neurological patterns, says New York Times business writer Charles Duhigg. His new book The Power of Habit explores the science behind why we do what we do â and how companies are working to use our habits to market products to us.
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How do you create new habits, kick bad habits, and harness the power of habit to persuade people? Listen to this podcast with Charles Duhigg.
In his book, The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed.
Originally aired on July 20, 2012.
How is it that some people are able to change their bad habits and reinvent themselves, while others try and fall short? As part of our annual series on the books we missed, New York Times investigative reporter Charles Duhigg discusses his book The Power Of Habit and about the science of habit formation.