Dan Benjamin interviews Gina Trapani. Gina is an author, blogger, programmer. We discuss the story and inspiration that lead to the creation Lifehacker (and the “persona” behind it), making the transition from code to writing, the daily grind, deadlines, and posting quotas, Smarterware, Think Tank, her self-publishing experiment, consistency and building traffic, and the importance of having a launchpad.
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What if President Obama could talk regularly to ordinary people and scientists to ask them about issues? That’s the vision of ThinkTank, an open source project to use a technique called "crowdsourcing" to get answers to America’s problems.
ThinkTank’s server software is available to everyone, not just people whose address is 1600 Pennsylvania Avenue. It’s designed to let a user put out a question on Twitter, Facebook, and other social media, and collect and curate responses. Users can then separate responses by category, note the source of the information, and collate the comments into useful knowledge, said Gina Trapani, project director at Expert Labs’, the not-for-profit developing the project.
Gina is a blogger, author, developer of productivity tools, and founding editor of Lifehacker. She currently blogs at Smarterware. She hosts the This Week in Google podcast with Leo Laporte and Jeff Jarvis. Her most recent book is The Complete Guide to Google Wave.