Marketing podcast with Chip Heath (Click to listen, right click and Save As to download - subscribe now via iTunesFor this episode of the Duct Tap
Brothers Chip and Dan Heath examine why some ideas spread around the globe, while others are forgettable, in their book, Made to Stick. They say most people don’t know how to frame their ideas in a clear and compelling way.
Need helping making a tough decision? Use this new framework by Chip Heath and Dan Heath. To get the details, listen to this FREE podcast.
Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow. Chip runs San Francisco based hotelier Joie de Vivre Hospitality and he is a big fan of Abraham Maslow. Chip has adopted Maslow’s Hierarchy of Needs to apply to employees, customers, and investors. From http://800ceoread.com/podcasts/ 34:10 10.23.07