Fresh Squeezed Mobile is Breaking Development’s channel to get fresh ideas out there about mobile web development and design.
This week Karen McGrane joins us to talk about content strategy for mobile. We talk about creating resuable content, the problem with WYSIWYG’s, what voice means for content and the similarities between CMS design and vomit.
Fresh Squeezed Mobile is Breaking Development’s channel to get fresh ideas out there about mobile web development and design.
This week Karen McGrane joins us to talk about content strategy for mobile. We talk about creating resuable content, the problem with WYSIWYG’s, what voice means for content and the similarities between CMS design and vomit.
Karen has been a pioneer in information architecture, user experience design, and content strategy for 15 years. She looks back on the evolution of UX in the late ’90s, her content strategy “a-ha” moments, and how our approach to content needs to fundamentally change, starting now.