Don Norman, a former Apple vice-president, co-founder of the Nielsen Norman Group, and one of the world’s most influential designers, discusses his new book, Living With Complexity. Norman talks about differences between complexity, something being complicated, and simplicity, and suggests that people who bemoan “technology” don’t actually seek simplicity. He also discusses differences between designing a product and designing a system, using examples of iPods and iTunes, the Amazon Kindle, and BMW’s Mini Cooper — products whose success depended upon the success of larger systems. Norman also notes the difference between a forcing function and a nudge, explains how complicated rules can weaken security, and comments on sociable design in realspace and on the internet.
Tagged with “user experience”
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Don Norman on living with complexity
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SpoolCast: The Power of Ad Hoc Personas with Tamara Adlin
Effective communication is the basis for keeping your team organized. But how can you be certain that everyone in your organization is on the same page when it comes to business goals, objectives, and the user experience perspective? Using personas can set you in that direction and Tamara Adlin specializes in just that.
Tamara is the founder of adlin, inc., a customer experience consulting firm. She is an expert in developing personas and has written two books on the subject, The Persona Lifecycle and The Essential Persona Lifecycle. In her Virtual Seminar, The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization on the Same Page, she ran short of time to answer all the questions. Today we bring you the follow up podcast with Jared Spool and Tamara answering those remaining questions.