Today on Radio Johnny Jeff Parks talks with Stephen Anderson, about his workshop at the 10th anniversary of UX Week hosted by Adaptive Path. Stephen shares how design patterns such as spreadsheets, lists, dashboards and grid views suffice for getting data onto a screen. However, when it comes to making sense of this data, these same patterns hold us back from designing great experiences! Generic patterns are poor substitutes for a good custom visualization, especially one designed for the content being displayed.
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What makes the Digital Age great is ready access to information. But many times there is too much information, too much data, or too many options to make sense of. Users can easily become frustrated or disengage if they can’t find a connection with what is presented to them.
Stephen Anderson, designer and creator of the Mental Notes card deck, believes your users must be emotionally engaged if you want them to exhibit a certain behavior. Stephen uses simple visual representations to help people make choices and understand complex information. In this podcast, Stephen and Jared Spool discuss creating designs that engage your users’ emotions.
Having a shared vision understood by all team members is critical to product design. Design tenets support and extend a core vision. They add character and definition to a vision, providing direction and helping product stay true to a clear vision.
By using examples and sharing tips, Stephen P. Anderson outlines how to identify and articulate design tenets for your project to anchor and inspire the design process.
Remember that “percentage complete” feature that LinkedIn implemented a few years ago, and how quickly this accelerated people filling out their profiles? It wasn’t a clever interface, IA, or technical prowess that made this a successful feature—it was basic human psychology. To be good UX professionals we need to crack open some psych 101 textbooks, learn what motivates people, and then bake these ideas into our designs.
Independent consultant Stephen P. Anderson looks at specific examples of sites who’ve designed serendipity, arousal, rewards and other seductive elements into their application, especially during the post sign-up process when it is so easy to lose people. Regardless of your current project, the principles behind these examples (from disciplines like social sciences, psychology, neuroscience and cognitive science) can be applied universally. Best of all, attendees will receive a special gift that makes it easy to bridge theory with tomorrow’s deadline.