Podcast and transcript from Intersections 07 of Tim Brown of Ideo, discussing ‘design thinking’, and whether it can help us be more optimistic about the future of design
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Tim Brown is the CEO and president of IDEO, and speaks regularly on the value of design thinking and innovation to business and design audiences around the world. He participates in the World Economic Forum at Davos, and his talk “Serious Play” can be seen on TED.com. In this interview, he reviews his career at IDEO, explores the impact of design processes (drawing and storytelling), as well as discussing his new book, Change By Design.
CEO, IDEO; Author, Change By Design
One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don’t simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing.
This program was recorded in front of a live audience at the Commonwealth Club of California on November 9, 2009
Yves Béhar, CEO/Founder, fuseproject; COO, Jawbone Tim Brown, President and CEO, IDEO Peter Schwartz, Co-founder, Global Business Network; Senior Vice President, Salesforce - Moderator
Design is not just for house interiors or a tech gadget’s user interface. Design has come to infiltrate how great leaders think, collaborate and tackle the world’s smallest and greatest problems. The idea of design thinking, often credited to IDEO CEO Tim Brown, has transformed analytical thinking into creative yet practical problem solving. It is thinking outside the box come to life. Yves Béhar has leveraged his design ethos with a dedication to quality and a positive consumer-product relationship, and has led a number of diverse design projects like One Laptop Per Child and the NYC Condom, for that city’s Department of Health. Join us as the wizards of design thinking Brown and Béhar dissect the formula for harmonizing industry, beauty, brand and meaning.