What decisions can managers take to increase their probability of successfully building innovation-driven growth businesses? Many are convinced that it is impossible to predict with confidence whether an innovation will succeed, so they feel they need to place a number of bets with the hope that some will be winners. Others believe that the best way to create new growth businesses is to meticulously search for detailed quantitative data to identify opportunities and develop a rigorous plan to attack those opportunities. But many times conclusive data is only available after the game has already been won. Professor Christensen has another way. He suggests using theory. Every action a manager takes, every plan a manager makes is based on some belief of cause and effect.
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Is Business to business marketing different to business to consumer?Suzanne_photo2005
Is B2B marketing easier?
The subjectivity of a marketing strategy.
Is a marketing strategy in B2B best built over the medium term?
How B2B marketing is about all functions
The friendship model of marketing
In these recessionary times what should professional services be doing?
Outside trust starts with inside honesty.
Hosted by Brennan Dunn and Eric Davis. Show Notes 00:10 - Content Marketing Making information available for personal gain/recognition Duct Tape
On Wednesday, March 25 in Ann Arbor Michigan at Lunch Ann Arbor Marketing - Ross Johnson of Michigan web design firm 3.7 Designs spoke on Blogging for Business. Listen to the podcast here to learn how Blogging can improve your business. Blogging for Business can be part of your internet marketing strategy or your search engine optimization (seo) plan for your business.