Trying to define or explain inspiration is really difficult. Inspiration is an essential phase in our design process as it is where the creation is ignited. How can inspiration be triggered? Are there ways to find out how inspiration works? How can we break a creativity block? There might not be black and white answers to these questions, but by sharing some analyses with practical examples we might find inspiration easier.
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Unraveling the Mysteries of Inspiration | Veerle Pieters | New Adventures In Web Design conference | Nottingham | 20th January 2011
The actual process of design, the path you take on the way to creating something, is in many ways a “meta object” that can be applied to any design problem.
Ever since his first experiences with the humble ZX81 back in the early eighties, Brendan has continued to explore the interplay of people, code, design and art both in his role leading the team at mN and on brendandawes.com, a personal space where he publishes random thoughts, toys and projects created from an eclectic mix of digital and analog objects.
In this session Brendan talks through his three step process: boil—filling your head with many ideas and possibilties, simmer—taking time to consider, and finally reduce—removing things till there’s nothing left to take away.
Brendan Dawes is Creative Director for magneticNorth, a digital design company based in Manchester, UK. Over the years he’s helped realise projects for a wide range of brands including Sony Records, Diesel, BBC, Fox Kids, Channel 4, Disney, Benetton, Kellogg’s, The Tate and Coca-Cola.In 2009 he was listed among the top twenty web designers in the world by .net magazine and was featured in the “Design Icon” series in Computer Arts.
Web typography has come a long way, but how do you find inspiration to push your designs forward online? Letters can say far more than the words they spell.
In her session, Samantha will look at the lettering surrounding us everyday, tapping into the way it makes us feel. If you don’t already get emotional about which font to use, you will, looking at letters in a whole new way and learning how to translate those feelings into your web designs.
Samantha Warren loves big concepts as much as she loves badass typography and thrives on telling interesting stories through usable interfaces. She has written articles for .net Magazine, regularly speaks at industry events and is on the Board of the Art Directors Club of Washington DC. When she is not doing any of the above you can find her enthusiastically teaching typography and web design at the Center for Digital Imaging Arts at Boston University.