Search Engines: Technology, Society, and Business U.C. Berkeley - Fall 2007
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Recorded 2007-02-12: Understanding the psychology behind how users relate to a product is the key to its lasting success. Users tend to anthropomorphize, or ascribe human personality traits to products they use. Products with long-term success have developers who recognize the identity and personality of the product they want to convey. They create integrity with the product and how their users will interact with it.
When designing a website or product for the web, a game or interactive application itâs very easy to think about your needs and not those of your users. In this episode we look at user focused design or how to make sure that what you build really works for the people you are making it for. Simon Smith and guests offer some practical advice on using user centred design techiques.
Encouraging useful and usable designs for a better customer experience. /