Authors John Cook and Haydn Washington analyse the approaches of those who deny climate science. Despite multiple lines of evidence pointing to the same conclusion, deniers continue to deny. Cherry picking is one tactic. Another is the use of fake experts or scientists who are not climate scientists. The authors explore why, as the science firms, the public view, at least in Australia, is going the other way.
http://www.abc.net.au/rn/scienceshow/stories/2011/3216474.htm
