In January, South America’s largest city officially banned outdoor advertising. Billboards, neon signs, bus-stop ads, even the Goodyear blimp - all were suddenly illegal. Folha de Sao Paulo reporter Vinicius Galvao describes seeing his city as though for the first time.
Tagged with “brazil” (3)
This is a story about how an economist and his buddies tricked the people of Brazil into saving the country from rampant inflation. They had a crazy, unlikely plan, and it worked.
Cala Boca Galvão. Is it the new Lady Gaga single? A campaign to save an endangered South American bird? A runaway Twitter meme? The Berkman Center’s Ethan Zuckerman and IMPRENSA editor Igor Ribeiro explain.