Panel from SXSW 2011.
What are the ingredients that make for a meme-able idea? What’s the best way for brands to activate and engage online communities?
We’ve been talking about it for a while, but Bailey Jay and I finally launched Sugar and Spice, a trans news and advice show! By very happy coincidence, Namoli
How Commercial Jingles Work — You probably can recite five right now. Commercial jingles are designed to hijack your working memory and implant a product or service and they really work. Learn about the history of these insidious and catchy advertising vehicles with Chuck and Josh.
SXSW 2011 presentation by Guy Kawasaki.
Worldwide introduction of Guy’s new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.