Panel from SXSW 2011.
What are the ingredients that make for a meme-able idea? What’s the best way for brands to activate and engage online communities?
Do you use video in your marketing? - Are you wondering how YouTube can help promote your business? - To learn about how to get started with marketing your business with YouTube, I interview Gideon Shalwick for this episode of the Social Media Market…
How Commercial Jingles Work — You probably can recite five right now. Commercial jingles are designed to hijack your working memory and implant a product or service and they really work. Learn about the history of these insidious and catchy advertising vehicles with Chuck and Josh.
SXSW 2011 presentation by Guy Kawasaki.
Worldwide introduction of Guy’s new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.