"Big Data" had just as much to do with President Obama’s victory as phrases like "Etch A Sketch" and "47 percent," says linguist Geoff Nunberg. Big Data is also behind anxieties about intrusions on our privacy, whether from the government’s anti-terrorist data sweeps or the ads that track us on the Web.
http://www.npr.org/2012/12/20/167702665/geoff-nunbergs-word-of-the-year-big-data
