Tagged with “social” (41)
Dalton Caldwell, CEO and co-founder of App.net, is Jeffrey Zeldman’s guest in Episode No. 84 of The Big Web Show, sponsored by Happy Cog.
Once relegated to one-time promos and marketing campaigns, Twitter is now a tool businesses use to provide customer service. And for some customers, Twitter can be a deciding factor in what companies they do business with.
Sociability: how accessible is social media? - Life Matters - ABC Radio National (Australian Broadcasting Corporation)
Social media has pretty much taken over the world in the last few years. For lots of us, it’s part of our everyday routine—possibly even an addiction for some—and it’s a brilliant way to connect and share with almost anyone we want to.
But for many people living with a disability, the world of social media is just out of reach.
Aleks Krotoski examines the role of serendipity as an online commodity and questions whether the internet is as innovative as we think.
These days, authors are increasingly expected to do more than just, you know, write books. They’re expected to have a presence on social media, to have a public profile, and to connect with fans and potential new readers. Baratunde Thurston is taking that a step further. Actually, he’s taking it several steps further. He’s a comedian, Director of Digital for The Onion, and he’s the author of the forthcoming book, How to Be Black. He’s assembled a volunteer ‘street team’ to help market the book through word-of-mouth and social media, and is modeling the marketing of the book on a political campaign. Is this the future for all authors? And what if you’re a low profile person who just wants to write?
Salford and Hackney riots: ‘We don’t want trouble. We want a job’ - audio | UK news | guardian.co.uk
Witnesses to the riots in Salford, Greater Manchester, and Hackney, east London, tell Shiv Malik what happened this week and speak of their anger at a lack of job prospects.
A lot of R&D still puts the front-end last. But considering the user experience throughout product development pays handsomely, say Christian Crumlish and Erin Malone. One study shows design-led businesses outpacing the FTSE 100 by 100 pct. Crumlish and Malone provide cases for Twitter, Dropbox, Hipmunk, and Etsy, outlining how good UX pays, at the 2011 Web 2.0 Conference.
UX—User Experience is part user interface engineering, graphic design, usability testing, HCI (human-computer interaction), cognitive psychology, and content strategy. It’s best if it’s baked in to the mix, rather than added as frosting on the cake.
So many of the recent offerings that have succeeded in sparking the public’s interest and curiosity are especially uncomplicated and easy to use. Both imaginative rethinking and pragmatic testing are required, but the result can be a product that holds up against price wars for the value of the experience.
Malone presents a case from Twitter, in which they found that new users abandoned their accounts soon after signing on. How could they avoid having new users feel like they had showed up for a party but found, at first, an empty room? The answer was in managing experience flow. Making it easy for users is the clever and quick work of ideation, sketching, rapid iteration, and problem-solving, all design mainstays.
UX design and testing pays. Good design gets free public relations, as users describe the products as "beautiful" or feel the makers especially understand their needs. Simple A/B testing has netted millions of dollars in profits as one graphic or phrase appeals to consumers over another. Malone urges startups to find UX expert help early, where a few well-chosen design considerations can go a long way.
Christian Crumlish is a writer, information architect, and digital designer. He is a consumer experience evangelist at AOL, an advisor to and director emeritus of the Information Architecture Institute, and co-chair of the monthly BayCHI program. He was the curator of the Yahoo! Design Pattern Library for several years. He is the author of the bestselling The Internet for Busy People, and The Power of Many, and co-author of Designing Social Interfaces with Erin Malone. He has spoken about social patterns at BarCamp Block, BayCHI, SXSW, the IA Summit, Ignite, Web 2.0 Expo, PLoP, IDEA, Web Directions, the Web App Masters Tour, and WebVisions.
Erin Malone, Principal with Tangible UX, has led design teams and developing social experiences for web and software for over 20 years. Prior to Tangible UX, she spent 4+ years at Yahoo! leading the Platform User Experience Design team on Community products and platforms, helping develop the Yahoo! Open Strategy, building the Yahoo! Design Pattern Library and providing design expertise to YUI (Yahoo! User Interface Library). She led the redesign of the Yahoo! Developer Network, among other Yahoo initiatives.
Before Yahoo!, Malone was a Design Director at AOL responsible for community applications, Creative Director at AltaVista and chief Information Architect for Zip2. She was the founding editor-in-chief of Boxes and Arrows and author of several articles on interaction design history and design. She is co-author of the book Designing Social Interfaces with Christian Crumlish for O’Reilly Media.
A Techwise Conversation with Google+ designer Joseph Smarr.
They say you only get one chance at a first impression, but logically speaking, you only get one chance at a second impression too. Google’s earlier forays into social networking haven’t been well received, but Google’s newest is making a very good impression indeed. Analysts, journalists, and the public at large all seem to like Google+. That is, those that can get on—the service is still in an invitation-only mode. The software isn’t perfect—for example, as my guest last week, Danny Sullivan from Search Engine Land, pointed out, Google’s +1 button—more or less the equivalent of the Facebook “Like” button—doesn’t sync up with Google+. People are looking for other comparisons to Facebook as well, but surely that misses the point. This isn’t iPhone vs. Android and who has the faster processor or more pixels or a bigger app store. Google and Facebook have very different philosophies. Google wants you to use the whole Web. The more you do, the more you need its search engine and YouTube and Blogger and Picassa and all its other sites and the ads they show you. Facebook, on the other hand, wants you to use, well, Facebook. In short, Google wants to play off its superior knowledge of the world and how you fit into it. Facebook wants to play off its superior knowledge of you, and how everyone else fits into your world. This is the clash we tried to lay out for you in last month’s special report on social networking. That was before even this initial beta release of Google+. Now that we’ve seen the real thing, we have some questions. And who better to answer them than Joseph Smarr? He’s a software engineer at Google who helped design and code Google+. Previously, he was the chief technology officer for Plaxo, which bills itself as the “smart address book.” He joins us by phone from Google’s campus in Mountain View, Calif.
Livestrong CEO Doug Ullman joined me for a Core Conversation at SXSW and talked about using Social Media for change. This recording was released on the SXSW Play app.
Page 1 of 5Older