Jonah Lehrer: Passions Of The Brain

Huffduffed by lesc on April 26th, 2012

When science journalist Jonah Lehrer found himself paralyzed by indecision in the supermarket aisle, unable to make up his mind about which flavor of Cheerios to buy, he knew it was time to write a book about the neuroscience of decision-making. On today’s FRESH AIR, we’ll talk about his new book, "How We Decide." It’s an investigation into how the human mind makes decisions.