A conversation about the organic basis of decisionmaking with Jonah Lehrer, editor-at-large at Seed magazine and author of How We Decide.
Also huffduffed as…
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The Marketplace of Ideas - Jonah Lehrer on How We Decide
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The Marketplace of Ideas - Jonah Lehrer on How We Decide
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The Marketplace of Ideas - Jonah Lehrer on How We Decide
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The Marketplace of Ideas - Jonah Lehrer on How We Decide
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The Marketplace of Ideas - Jonah Lehrer on How We Decide
Possibly related…
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‘How We Decide’ And The Paralysis Of Analysis
Jonah Lehrer is pathologically indecisive.
"I found myself spending literally a half an hour, 30 minutes, in the cereal aisle of the supermarket, trying to choose between boxes of Cheerios," he says. "That’s when I realized I had a problem."
The struggle over cereal led Lehrer to contemplate much bigger questions — like what was actually happening in his head as he stood in the cereal aisle, and how much of that was rational versus emotional.
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Jonah Lehrer: Passions Of The Brain : NPR
According to new neuroscience studies, emotion has a strong influence on how the human brain makes decisions. Jonah Lehrer, the author of How We Decide, joins Fresh Air to discuss the latest research.
http://www.npr.org/templates/story/story.php?storyId=101334645
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Aloud: How We Decide
In conversation with Dr. Larry Swanson, Appleman Professor of Biological Sciences, USC, Jonah Lehrer, the author of Proust Was a Neuroscientist and creator of the Frontal Cortex blog draws on cutting-edge research and the real-world experience of a wide range of "deciders" to arm us with the tools we need to think harder (and smarter) about how we think.
http://kcet.org/local/podcasts/aloud/2009/03/how-we-decide.html