Kathy Sierra and Tim O’Reilly discuss the principles behind "creating passionate users" and how this energizes and increases consumers. They discuss how in today’s competitive marketplace, every business is looking for an edge. This typically forces business leaders to face the challenge of making their products different. However, that can be more difficult than it sounds and the business landscape is littered with the carcasses of companies who failed to differentiate themselves or their products
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While at #FOWA08, Adam and Josh spoke with Kathy Sierra (@KathySierra) about creating passionate users, building web apps, allowing your user to “kick ass”, community building and more.
This podcast is awesome regardless of its age. The conversation, in my opinion, was a very intimate take on what Kathy does to allow her users to “kick ass”. Kathy is by far an authoritative figure when it comes to community building, and learning how to treat and think about our users. Regardless of your role in the creative process, you need to be in touch with the importance of this relationship and the part you play.
Presentation by Thomas Knoll at SXSW 2011.
The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. But you are different. You understand there is a difference between fans and family. Let’s get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.
http://www.writerscast.com/publishing-talks-david-wilk-interviews-tim-oreilly/ In this series of interviews, called Publishing Talks, I am talking to book industry professionals who have varying perspectives and thoughts about the future of publishing, books, and culture. This is a period of disruption and change for all media businesses. Publishing has been a crucial part of human culture for as long as people have been writing and reading. How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends. I hope that Publishing Talks interviews will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry. It was very exciting for me to have a chance to interview Tim O’Reilly, widely considered to be one of the smartest and most innovative publishers around.