Welcome to episode #177 of Six Pixels Of Separation - The Twist Image Podcast. This is an important episode. It is not a standard episode of the Podcast, but something very different. This is a conversation with the thriller novelist, J.C. Hutchins. As Marketers, it’s important to listen and learn from people like Hutchins. He’s an individual who always wanted to be a published author and nothing was going to get in his way. So, after tons of rejection, he took Marketing matters into his own hands, embraced the online channel (specifically Social Media) and started building community, audience and interest in his words. The result has been nothing short of spectacular, and hearing Hutchins share his story will definitely get you thinking differently about what you do everyday to connect consumers to your products, services and brands. Enjoy the conversation…
Tagged with “marketing”
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SPOS #177 - A Marketing Thriller With J.C. Hutchins
Tagged with writing social-media marketing
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Deborah Schultz - It’s the people, stupid!
The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming
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BlairEnns.mp3
From http://www.jenerous.com/2007/04/10/blair-enns-reveals-how-marketing-agencies-can-win-without-pitching how marketing agencies can win without pitching
Tagged with marketing pitching blair enns