Jack Dorsey, co-founder of Square and Twitter, explains the value in writing a story from the user’s perspective. He discusses Square’s vital use of narratives to understand what customers truly experience when using the product. According to Dorsey, all of a company’s other strategies and tactics should grow naturally out of these powerful user narratives.
Tagged with “ux” (3)
What’s the best way to evolve design ideas quickly? Get together with other designers and brainstorm. The second best way? Adapt the methods of larger UX groups to a team of one. Learn how in this presentation, which shares lightweight techniques for quick and effective brainstorming on your own.
Leah Buley, Adaptive Path
Jared Spool interviews Erin Malone and Christian Crumlish, authors of the new book, Designing Social Interfaces. An outgrowth from creating the Yahoo! Design Pattern Library, the book is a perfect repository for anyone planning, designing, and building social aspects into their applications.
Jared discusses several points with Erin and Christian, including,
- How the book became a huge collection of social design elements and how people are using Designing Social Interfaces in the wild
- Could a better understanding of social design patterns have helped Google launch Buzz with less blowback?
- Expecting to build a community on your site, versus leveraging existing communities (for example, Facebook Connect)
- The growth of social in new contexts (mobile, new audiences)