Luke Wroblewski’s ZURBsoapbox: As always we all had a great time last Friday with our long time friend LukeW at his second ZURBsoapbox. Luke made a strong and valid case of why we should focus on designing for mobile vs. the desktop
http://www.zurb.com/soapbox/events/10/Luke-Wroblewski-ZURBsoapbox
Jack Dorsey, co-founder of Square and Twitter, explains the value in writing a story from the user’s perspective. He discusses Square’s vital use of narratives to understand what customers truly experience when using the product. According to Dorsey, all of a company’s other strategies and tactics should grow naturally out of these powerful user narratives.
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2644
In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely “unlock” wealth. Today they have to actively “create” wealth, or end up in the fossil layers of business history. As a result, brand-builders have a once-in-a-lifetime opportunity to play a key role in the next management revolution—the rise of the designful company.
In his session, Marty will explain why design thinking—in its broadest sense—will become the new best practice, and how you can leverage your unique position as a brand-builder to transform the way business does business in the 21st century.
http://2010.dconstruct.org/speakers/marty-neumeier
Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as a designer, copywriter, journalist, magazine publisher and brand consultant. Having developed brand identities for companies such as Apple, Adobe, Kodak and Hewlett-Packard. He has also authored three bestselling books (‘The Brand Gap, ‘Zag’ and ‘The Designful Company’) which discuss how organisations can bridge the gap between business strategy and customer experience.
In this interview, I talk with Jason Fried, co-author with David Heinemeier Hansson of Rework.
What’s better than spending three hours talking business with Gary? Spending those three hours with Gary and Jason Fried, cofounder and CEO of 37signals.
http://www.archive.org/details/BizTalkSessionWithGaryVaynerchukAndJasonFried