What happened when two guys who sell pizza out of a window in New Orleans decided to buy a Facebook ad — and what it says about the state of social-media advertising.
Tagged with “business” (32)
Instapaper is a little app that started out as a side project. Now it’s a thriving one-man business. We talk to Marco Arment, Instapaper’s founder and sole employee, about the app economy.
Just two decades ago, the Web and public internet were the stuff of science fiction. Creators like William Gibson, who coined the term "cyberspace" in his novel Neuromancer, helped define the terms of social life online, as well as inspiring many of the inventions (like smartphones) that we take for granted. But what is today’s science fiction telling us about where our technology will go tomorrow? I’ll talk about the stories today’s scifi creators are telling about the Web and internet, and how their ideas create a fantastical map of what people are seeking in their online lives. Fiction – And That’s a Good Thing
A lot of R&D still puts the front-end last. But considering the user experience throughout product development pays handsomely, say Christian Crumlish and Erin Malone. One study shows design-led businesses outpacing the FTSE 100 by 100 pct. Crumlish and Malone provide cases for Twitter, Dropbox, Hipmunk, and Etsy, outlining how good UX pays, at the 2011 Web 2.0 Conference.
UX—User Experience is part user interface engineering, graphic design, usability testing, HCI (human-computer interaction), cognitive psychology, and content strategy. It’s best if it’s baked in to the mix, rather than added as frosting on the cake.
So many of the recent offerings that have succeeded in sparking the public’s interest and curiosity are especially uncomplicated and easy to use. Both imaginative rethinking and pragmatic testing are required, but the result can be a product that holds up against price wars for the value of the experience.
Malone presents a case from Twitter, in which they found that new users abandoned their accounts soon after signing on. How could they avoid having new users feel like they had showed up for a party but found, at first, an empty room? The answer was in managing experience flow. Making it easy for users is the clever and quick work of ideation, sketching, rapid iteration, and problem-solving, all design mainstays.
UX design and testing pays. Good design gets free public relations, as users describe the products as "beautiful" or feel the makers especially understand their needs. Simple A/B testing has netted millions of dollars in profits as one graphic or phrase appeals to consumers over another. Malone urges startups to find UX expert help early, where a few well-chosen design considerations can go a long way.
Christian Crumlish is a writer, information architect, and digital designer. He is a consumer experience evangelist at AOL, an advisor to and director emeritus of the Information Architecture Institute, and co-chair of the monthly BayCHI program. He was the curator of the Yahoo! Design Pattern Library for several years. He is the author of the bestselling The Internet for Busy People, and The Power of Many, and co-author of Designing Social Interfaces with Erin Malone. He has spoken about social patterns at BarCamp Block, BayCHI, SXSW, the IA Summit, Ignite, Web 2.0 Expo, PLoP, IDEA, Web Directions, the Web App Masters Tour, and WebVisions.
Erin Malone, Principal with Tangible UX, has led design teams and developing social experiences for web and software for over 20 years. Prior to Tangible UX, she spent 4+ years at Yahoo! leading the Platform User Experience Design team on Community products and platforms, helping develop the Yahoo! Open Strategy, building the Yahoo! Design Pattern Library and providing design expertise to YUI (Yahoo! User Interface Library). She led the redesign of the Yahoo! Developer Network, among other Yahoo initiatives.
Before Yahoo!, Malone was a Design Director at AOL responsible for community applications, Creative Director at AltaVista and chief Information Architect for Zip2. She was the founding editor-in-chief of Boxes and Arrows and author of several articles on interaction design history and design. She is co-author of the book Designing Social Interfaces with Christian Crumlish for O’Reilly Media.
Andy tells us the best practices to employ when building your site for your target audience. Also discover what it takes for your designs to stand out.
The Internet Age: an era of unprecedented freedom in both communication and culture.
However each major new medium, from telephone to satellite television, has crested a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralised and closed; a huge corporate power taking control of the ‘master switch.’
Today, as a similar struggle looms over the internet, increasingly the pipeline of all other media, the stakes have never been higher.
Tim Wu is a Columbia Law professor, author, policy advocate, who first coined the phrase "net neutrality". He visits the RSA to deliver an essential review of information technology history and to share his unique insight into the next chapter of global communications.
Speaker: Timothy Wu, Professor at Columbia Law School, policy advocate and author of The Master Switch (Atlantic Books, 2011).
Chair: Tom Chatfield, author, tech and cultural commentator and game writer.
Al Franken Senator US Senate Senator Al Franken was born on May 21, 1951, and grew up in St. Louis Park, Minnesota. He graduated from Harvard in 1973, where he met his wife Franni. They’ve been married for 33 years, and have two children: daughter Thomasin, 28, and son Joe, 24. Al spent the last 37 years as a comedy writer, author, and radio talk show host and has taken part in seven USO tours, visiting our troops overseas in Germany, Bosnia, Kosovo and Uzbekistan - as well as visiting Iraq, Afghanistan, and Kuwait four times. In 2008, Al was elected to the Senate as a member of the DFL (Democratic-Farmer-Labor) Party from Minnesota, and was sworn in July of 2009 following a statewide hand recount. He currently sits on the Health, Education, Labor, and Pension Committee; the Judiciary Committee; the Energy and Natural Resources Committee, and the Committee on Indian Affairs. Al is a long-time advocate for affordable, accessible health care, an economy that works for our middle class, the protection of a secure retirement, the promise of a 21st century education for our kids, and the creation of a green economy that creates jobs and improves our environment.
October 26, 2005:
Mark Zuckerberg, founder of TheFacebook, is interviewed by VC, Jim Breyer, Managing Partner of Accel. Mark describes what it was like to leave Harvard to venture into a business to build a social utility tool for college students around the world.
October 12, 2005:
Evan Williams, Co-founder and CEO of Odeo, discusses his views on the opportunities and challenges in the quickly emerging technology of Podcasting.