There’s a lot to be learned about marketing an iPhone game from the story of Dapple as told by its creator Owen Goss (Profile) of Streaming Colour Studios. In March, Owen made headlines with “The Numbers Post” in his blog; summary: Dapple cost $32K to build;$535 first month’s revenues.
In this podcast interview, Owen talks about what he’s learned since then, his challenges adapting his initial idea to match existing game genres, the risks trying to build one game to appeal to two distinct gamer-audiences, the importance of concentrating your buzz around an app’s launch day, the critical “pick up and play” requirement for iPhone games and more.
http://www.mobileorchard.com/lessons-in-iphone-game-marketing/