Featured Guest: Matthew Dixon, managing director of the Corporate Executive Board’s Sales and Service Practice. He is the coauthor of the HBR article Stop Trying to Delight Your Customers.
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Service design is a new discipline which focuses on understanding what customers want, then designing services which meet their needs. Sound familiar? Web designers have focused on user-centred design for years to create websites and applications that are user friendly.
Service design is well established in Europe and North America and there’s already a handful of Australian businesses offering service design. What is it? Does experience in designing for screen interaction translate to designing services too? Will service design be the next big thing? Suze offers insight by drawing on her years of experience as a UX designer and researcher. She shows how service design might fit into your business in the future, who you might pitch it to, and what sort of skills you might need to deliver service design.
Connections - Feb. 19, 2009: What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Huge and Ben Fullerton of IDEO talk with Lunar’s Gretchen Anderson about service design.