The presentation will entertain and educate the audience through three non-technical quests; the design of serif fonts that work for small uses on the web, the taking back of ALL CAPS from the realm of shouting, and designing amidst the perils of internationalism. The first third of the presentation is looking for clues in the basic nuts and bolts of type for small sizes, and type for few pixels, the two converging issues on letterdrawing for crude text. The second third, is seeking the range of contrast and emotion that caps alone can bring, from the most vacant and impersonal sans monospaced to the most elaborate, even cheery, in crude media. Finally, a brief history of designing 96 character, Latin-1, Central European, Greek, Cyrillic and beyond, for crude media – as experienced, and told to me by others.
Tagged with “ampersand conference” (2)
Why do we make the specific typesetting decisions we make? Does it matter what our reasons are? Have we considered everything? Should we do more research? What should we study? Is our typographic sensitivity sharp enough? Is it appropriate to improvise? How can we make the best use of our time? In this talk Tim will share his answers to these questions and, most of all, his thoughts on how those answers inform practical decisions. Fulfilling our potential as typographers is a matter of challenging ourselves, channeling our influences, curating wisdom, and practicing in meaningful ways.