Following on from Harry Brignull’s UX Brighton 2010 presentation on Dark Patterns for Designers, this presentation looks at Dark Patterns from a Brand Owner’s perspective, discussing, among other things, the problem of Google Instant auto-completing searches for your brand name with the word ‘scam’, and why this can happen.
Tagged with “skillswap” (2)
We’ve got pretty good at helping people find their way through today’s digital world. Information architecture, taking cues from physical architecture, has built a toolkit of wayfinding aids including menus, breadcrumbs, signage. But things are about to get a lot more interesting.
Talk given by Cennydd Bowles.