Following on from Harry Brignull’s UX Brighton 2010 presentation on Dark Patterns for Designers, this presentation looks at Dark Patterns from a Brand Owner’s perspective, discussing, among other things, the problem of Google Instant auto-completing searches for your brand name with the word ‘scam’, and why this can happen.
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Dark Patterns: An overview for brand owners
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The future of wayfinding
We’ve got pretty good at helping people find their way through today’s digital world. Information architecture, taking cues from physical architecture, has built a toolkit of wayfinding aids including menus, breadcrumbs, signage. But things are about to get a lot more interesting.
Talk given by Cennydd Bowles.