On Kickstarter, the largest crowd-funding site, a handful of entrepreneurs have raised millions of dollars more than they expected. But if they fail to deliver their promised product, questions arise over whether the supporters are donating money or making a purchase.
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For two years, the website Kickstarter.com has helped artists, musicians and filmmakers fund projects, encouraging a lot of people to make small donations. But recently, entrepreneurs have been launching new products on the site, something the company’s founders never imagined.