jaronbarends / tags / persuasion

Tagged with “persuasion” (5) activity chart

  1. Sustaining Passionate Users at Web Directions South 2011 | Lanyrd

    Yes, business applications can be made fun and gamelike. No, points, levels and badges are not the way to create sustained interest.

    While many sites have added superficial gaming elements to make interactions more engaging, the companies that “get it” have a better understanding of the psychology behind motivation. They know how to design sites that keep people coming back again and again.

    So what are the secrets? What actually motivates people online? How do you create sustained interest in your product or service? Speaker Stephen P. Anderson will share common patterns from game design, learning theories, and neuroscience to reveal what motivates—and demotivates—people over the long haul.

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  2. Building crowdsourcing applications at @media 2010

    Crowdsourcing applications take indigestible tasks and break them down into digestible pieces, enabling a group to help plough through large scale projects in much shorter periods of time.

    Designing and building crowdsourcing applications incorporates a fascinating range of challenges, from usability, psychology and interaction design to scaling applications for surges of traffic – all the while ensuring that contributors are rewarded, good behaviour is encouraged and the resulting data comes out in a useful format.

    This talk will discuss lessons learned building serious crowdsourcing applications on newsroom schedules at the Guardian, and playful crowdsourcing features for WildlifeNearYou.com.

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    —Huffduffed by jaronbarends 2 years ago

  3. Designing for play at @media 2010

    Taking ideas from game design, musical instrument design, and play-​​acting techniques including improv and bodystorming, Christian will address the role of play in digital experiences and how we can design to foster and encourage play rather than squeeze all the joy out of life one pixel at a time.

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  4. The Art and Science of Seductive Interactions – Stephen Anderson

    Remember that “percentage complete” feature that LinkedIn implemented a few years ago, and how quickly this accelerated people filling out their profiles? It wasn’t a clever interface, IA, or technical prowess that made this a successful feature—it was basic human psychology. To be good UX professionals we need to crack open some psych 101 textbooks, learn what motivates people, and then bake these ideas into our designs.

    Independent consultant Stephen P. Anderson looks at specific examples of sites who’ve designed serendipity, arousal, rewards and other seductive elements into their application, especially during the post sign-up process when it is so easy to lose people. Regardless of your current project, the principles behind these examples (from disciplines like social sciences, psychology, neuroscience and cognitive science) can be applied universally. Best of all, attendees will receive a special gift that makes it easy to bridge theory with tomorrow’s deadline.

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    —Huffduffed by jaronbarends 3 years ago

  5. Leveraging Cognitive Bias in Social Design - Joshua Porter

    Humans are not perfectly rational. We’re full of biases that colour the way we think and act. Smart designers can use these biases in their favour, to attract and convince people that their software is worth using. In this talk Josh will share some insights into how to use cognitive bias to get people signing up for and using your software.

    from: http://2008.dconstruct.org/schedule/JoshuaPorter.php#talk slides: http://www.slideshare.net/bokardo/leveraging-cognitive-bias-in-social-design-presentation

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    —Huffduffed by jaronbarends 3 years ago