Dan Benjamin interviews Jason Fried, co-founder of 37 Signals, the company behind Basecamp, Campfire, Highrise, Backpack, and the author of a new book, REWORK.
Topics include big vs. small, fear of success, turning points, solving universal problems, if investment and success has affected the company and how it’s evolved over 10 years, the “37 Signals culture” and mindset (like spending only one day a week in the office), and finding design inspiration in nature.
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CEO office hours Start time: 0:05 Jason discusses his new CEO office hours and the most surprising call he’s received so far.
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CEO office hours Announcing CEO Office Hours [Signal vs. Noise] Wesabe Haystack Start time: 2:36 David takes us behind the scenes of Haystack, the recently launched 37signals site that brings together web designers and clients. The discussion touches on why the site was created, how it works, and changes made to initial feedback.
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Haystack 37signals Job Board Signal vs. Noise Zappos Kottke.org Daring Fireball Nature and design Start time: 14:50 Jason discusses how nature can make you a better designer.
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A walk in the woods can make you a better designer [Signal vs. Noise]
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Ryan Singer talks about specific techniques on crafting clear user interfaces. He challenges the audience to abandon the term “Usability” but rather thinking about interfaces in terms of clarity, making things easy, fast and fun. Ryan approaches interface design by first focusing on the Screen, then the Flow, and finally the Language.
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