Podcast and transcript from Intersections 07 of Tim Brown of Ideo, discussing ‘design thinking’, and whether it can help us be more optimistic about the future of design
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Listen to the podcast: Tim Brown
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Tim Brown: Change By Design
Tim Brown
CEO, IDEO; Author, Change By Design
One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don’t simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing.
This program was recorded in front of a live audience at the Commonwealth Club of California on November 9, 2009
http://fora.tv/2009/11/09/Change_by_Design_Tim_Brown_of_IDEO
