This is Bruce Sterling’s closing talk from SXSW 2012 Interactive.
Tagged with “sxswi” (38)
With nearly 2 billion people online worldwide and the potential for online startups to become the next big thing overnight, companies must be prepared to handle the massive amounts of traffic they strive to acquire. However, not everyone with an idea for a potentially successful website is a network engineer. This panel will inform those who run startups, or companies that are thinking about changing their infrastructure strategy, about the latest options for building out the networks from multiple executives who have had success with the options on both ends of the spectrum, hand build servers to 100% in the cloud. Panelist will discuss options in infrastructure housing, such as: in-house, outsourced or in the cloud. They will also address the pros and cons of each, what kind of business models will benefit the most from which network configuration, and the immediate and long-term costs involved.
They say the tech economy ebbs and flows on a 7 year cycle, and if that’s true, we’re just about over the peak and into the down cycle for companies and employees alike. So what are we to do with ourselves, when it all comes crashing down around us? This panel’s been through a downturn or two and will have some specific recommendations about how to get the most out of it, both personally and professionally.
- Andy Baio Writer/Coder, Waxy.org
- Lane Becker Pres, Get Satisfaction Inc
- Ben Brown Internet Rockstar, XOXCO
- Jane Mount 20x200
- Michael Sippey VP Prod, Six Apart Ltd
The Behance Team is focused on organizing and boosting productivity in the creative world. We have interviewed hundreds of the most productive creative people and teams that are actually able to MAKE IDEAS HAPPPEN. We now want to share the "tips" and insights from our research with creative and entrepreneurial people that want to make ideas happen.
Scott Belsky, Behance
Even though technology evolved at a crazy pace the last 100 years, the humble button has stayed at the center of it all. What is its past, its future? Why is it important? What does it say about the interaction between humans and technology? Pictures, stories, revelations, maybe movies.
Creating beautiful web design is largely a matter of mastering a handful of simple techniques. The best designs employ systems of color, contrast, typography, and white space to achieve hierarchy, balance, and rhythm. The rest is just ingenuity and creativity. Matthew will review dozens of great and nearly great sites, explaining…
We all know web design tricks to getting people to do what you want - make buttons bigger, use accent colors, etc. There are other strategies, however, that rely on the more proven tools of psychology; this session will explore reciprocity, scarcity, and more, and see how effective they can be.
Typography can make or break a design, but there are big differences between what makes jaw-dropping type offline from what makes great type online? In this presentation, Samantha will evaluate interesting offline lettering and discuss how you can translate those principles and leverage CSS3, @font-face, and new font-as-service web apps to create engaging online typographic experiences.
The transition from physical to virtual spaces means that there is less opportunity to physically interact in public spaces. Historically public spaces were used for celebration, today they are used for anonymous mobile calls. We would like to explore the ways in which the tangible aspect of physical space might be re-introduced into our virtual interactions through an exploration and discussion of - among other things - responsive architecture.
Mouna Andraos, Electronic Crafts
Francesca Birks, Arup
Molly Wright Steenson, Princeton University School of Architecture
Ben [neb] Cerveny, AFK Stamen Gamelayers etc
John Gruber (DaringFireball.net) and Merlin Mann (43Folders.com) discuss the current state of blogging as a medium for creative expression, weighing the opportunities and challenges of building a thoughtful online presence in a world where everybody owns a printing press. They’ll consider the ascendance of Digg-friendly "problogs" and debate the subtler pleasures of careful writing that reaches smaller, but potentially less "profitable" audiences.
- John Gruber, Daring Fireball
- Merlin Mann, You Look Nice Today
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