Podcast and transcript of designer Richard Seymour at Intersections 07 reflecting on his discipline-busting career, and designersâ opportunity to reinvent our future
Tagged with “behaviour” (4)
We all have a hard time admitting that we’re wrong, but according to a new book about human psychology, it’s not entirely our fault. Social psychologist Elliot Aronson says our brains work hard to make us think we are doing the right thing, even in the face of sometimes overwhelming evidence to the contrary.
Elliot Aronson, co-author, Mistakes Were Made (But Not by Me); social psychologist; professor emeritus, psychology, University of California Santa Cruz.
This Is Your Brain On Design: How neuroscience can help us create better user experiences – Andrew Hinton
Ever wondered why you just can’t seem to get through to some people? Or how users can do such unpredictable things with your designs? Or even why you sometimes look back on a project and wonder, ””what the heck was I thinking when I did that?”“
In this presentation, Andrew Hinton examines recent research in neuroscience and related fields, pointing out how some surprising discoveries not only affect the designs we create, but how we should go about creating them.
We all know web design tricks to getting people to do what you want - make buttons bigger, use accent colors, etc. There are other strategies, however, that rely on the more proven tools of psychology; this session will explore reciprocity, scarcity, and more, and see how effective they can be.