Humans are not perfectly rational. We’re full of biases that colour the way we think and act. Smart designers can use these biases in their favour, to attract and convince people that their software is worth using. In this talk Josh will share some insights into how to use cognitive bias to get people signing up for and using your software.
from: http://2008.dconstruct.org/schedule/JoshuaPorter.php#talk slides: http://www.slideshare.net/bokardo/leveraging-cognitive-bias-in-social-design-presentation